Coverart for item
The Resource 100 ideas that changed advertising, Simon Veksner

100 ideas that changed advertising, Simon Veksner

Label
100 ideas that changed advertising
Title
100 ideas that changed advertising
Statement of responsibility
Simon Veksner
Title variation
One hundred ideas that changed advertising
Creator
Subject
Language
eng
Summary
A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent, highly-creative industry
Cataloging source
CaBVA
http://library.link/vocab/creatorName
Veksner, Simon
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Marketing
  • Branding (Marketing)
Label
100 ideas that changed advertising, Simon Veksner
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
000043545044
Extent
216 p.
Isbn
9781780672342
Other physical details
col. ill.
Label
100 ideas that changed advertising, Simon Veksner
Publication
Bibliography note
Includes bibliographical references and index
Control code
000043545044
Extent
216 p.
Isbn
9781780672342
Other physical details
col. ill.

Library Locations

    • Waverley Resource LibraryBorrow it
      285 Red River Road, Thunder Bay, Ontario, P7B 1A9, CA
      48.436426 -89.223125
Processing Feedback ...