Coverart for item
The Resource Mad for ads : how advertising gets (and stays) in our heads, written by Erica Fyvie ; illustrated by Ian Turner

Mad for ads : how advertising gets (and stays) in our heads, written by Erica Fyvie ; illustrated by Ian Turner

Label
Mad for ads : how advertising gets (and stays) in our heads
Title
Mad for ads
Title remainder
how advertising gets (and stays) in our heads
Statement of responsibility
written by Erica Fyvie ; illustrated by Ian Turner
Creator
Contributor
Subject
Genre
Language
eng
Summary
A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of advertising, how ads are created, the anatomy of an ad from brand logo to tagline, how advertisers use psychological tools to get our attention, the cultural impact of advertising and more. Kids will even explore how to build an ad and what goes into the creation of a personal brand
Cataloging source
NLC
http://library.link/vocab/creatorDate
1973-
http://library.link/vocab/creatorName
Fyvie, Erica
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Turner, Ian
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
Target audience
juvenile
Label
Mad for ads : how advertising gets (and stays) in our heads, written by Erica Fyvie ; illustrated by Ian Turner
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
on1151769266
Dimensions
26 cm
Extent
64 pages
Isbn
9781525301315
Other physical details
colour illustrations
Label
Mad for ads : how advertising gets (and stays) in our heads, written by Erica Fyvie ; illustrated by Ian Turner
Publication
Bibliography note
Includes bibliographical references and index
Control code
on1151769266
Dimensions
26 cm
Extent
64 pages
Isbn
9781525301315
Other physical details
colour illustrations

Library Locations

    • Waverley Resource LibraryBorrow it
      285 Red River Road, Thunder Bay, Ontario, P7B 1A9, CA
      48.436426 -89.223125
Processing Feedback ...