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The Resource The catalyst : how to change anyone's mind, Jonah Berger

The catalyst : how to change anyone's mind, Jonah Berger

Label
The catalyst : how to change anyone's mind
Title
The catalyst
Title remainder
how to change anyone's mind
Statement of responsibility
Jonah Berger
Creator
Subject
Language
eng
Summary
The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change
Cataloging source
DLC
http://library.link/vocab/creatorName
Berger, Jonah
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Change (Psychology)
  • Persuasion (Psychology)
Target audience
adult
Label
The catalyst : how to change anyone's mind, Jonah Berger
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
on1105952526
Dimensions
22 cm
Edition
First Simon & Schuster hardcover edition.
Extent
x, 270 pages
Isbn
9781982108601
Lccn
2019044601
Other physical details
illustrations
Label
The catalyst : how to change anyone's mind, Jonah Berger
Publication
Bibliography note
Includes bibliographical references and index
Control code
on1105952526
Dimensions
22 cm
Edition
First Simon & Schuster hardcover edition.
Extent
x, 270 pages
Isbn
9781982108601
Lccn
2019044601
Other physical details
illustrations

Library Locations

    • Brodie Resource LibraryBorrow it
      216 S. Brodie St, Thunder Bay, Ontario, P7E 1C2, CA
      48.381806 -89.246333
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