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The Resource This I know : marketing lessons from under the influence, Terry O'Reilly

This I know : marketing lessons from under the influence, Terry O'Reilly

Label
This I know : marketing lessons from under the influence
Title
This I know
Title remainder
marketing lessons from under the influence
Statement of responsibility
Terry O'Reilly
Creator
Subject
Language
eng
Summary
Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget
http://library.link/vocab/creatorDate
1959-
http://library.link/vocab/creatorName
O'Reilly, Terry
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Small business marketing
  • Small business
  • Advertising
Label
This I know : marketing lessons from under the influence, Terry O'Reilly
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
cap16906584
Extent
283 pages
Isbn
9780345810366
Label
This I know : marketing lessons from under the influence, Terry O'Reilly
Publication
Bibliography note
Includes bibliographical references and index
Control code
cap16906584
Extent
283 pages
Isbn
9780345810366

Library Locations

    • Brodie Resource LibraryBorrow it
      216 S. Brodie St, Thunder Bay, Ontario, P7E 1C2, CA
      48.381806 -89.246333
    • Waverley Resource LibraryBorrow it
      285 Red River Road, Thunder Bay, Ontario, P7B 1A9, CA
      48.436426 -89.223125
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